RFID Technology

Anyone who has ever planned an event can tell you that some of the risks that exist can really add a huge amount of stress to the planning of the event.  Event Planners look at every aspect of the event from logistics to number of attendance.  With all these risks to take into consideration, new technology has been sought out to help minimize the risk and help aid in producing a successful event.

The RFID technology is slowly moving its way into the event management world.  Here in Colorado, most people are familiar with RFID readers on the ski lifts and on the slopes.  The RFID reader allows skiers and snowboards to keep their ski pass in their jackets while the technology is able to scan and read the chip allowing them access to the mountain. This same technology has been used and integrated into events to help create consistency and streamline events.

Some concerns for event planners range from managing VIP’s to dealing with counterfeit tickets. Let’s take a look at some concerns below and how RFID can help to manage a solution:

RFID technology has many benefits in activating events and helping reduce risk, but it comes with a price to pay.  RFID technology can be expense so make sure to create a budget for the technology or integrate the technology in different phases throughout events.

Nikki Haddad, CMP
Sales and Marketing Manager

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