The Denver Alliance

About Us

The Denver Alliance

SMG | Centerplate Catering | VISIT DENVER | City & County of Denver The Division of Theatres and Arenas | Hyatt Regency Denver

The Denver Alliance is a partnership that was established in 2008 between SMG, Centerplate Catering, VISIT DENVER, the City & County of Denver The Division of Theatres and Arenas and the Hyatt Regency Denver at the Colorado Convention Center. The Alliance collaborates on the promotion and use of the Colorado Convention Center to generate and maximize economic benefits to all parties of the Alliance and the entire community.

For more information on the Denver Alliance partners, please reference below.



SMG manages, operates and maintains the Colorado Convention Center in Denver, Colorado on behalf of the City and County of Denver.

With over 230 properties worldwide, SMG is the world leader in venue management, marketing and development. Headquartered in Pennsylvania, SMG was founded in 1977 with the management of their first facility, the Louisiana Superdome. SMG soon grew to manage convention centers, exhibition halls and trade centers, arenas, stadiums, performing arts centers, theaters, and specific-use venues such as equestrian centers. SMG’s clients benefit from the company’s depth of resources and its unparalleled expertise, leadership, and creative problem-solving. SMG's successful growth has been built on the many partnerships, relationships, and resources they have developed with their clients — both municipal and private. This unique combination of resources, relationships, and expertise has allowed SMG to define and refine the industry throughout its history. 

SMG's ownership and team of dedicated corporate support personnel make them unrivaled in the field of private facility management.


Centerplate at the Colorado Convention Center proudly presents Craveable Experiences. Raveable Results.™

Centerplate is the exclusive caterer for the Colorado Convention Center. The highly trained and award winning Culinary Team invites you to experience their passion for superior cuisine artfully blended with innovative presentation and style.

From a lavish reception for 10,000 to an elegant gala in our ballrooms, or an all day executive workshop in our spacious meeting rooms, Centerplate Catering will custom tailor a menu program to perfectly fit the unique needs of your event.

Delightfully enticing and satisfying food is what they are all about, because they recognize food as not only one of life’s basic pleasures – but also an important element to your event, helping to facilitate both communication and partnership.


VISIT DENVER, The Convention & Visitors Bureau

VISIT DENVER, The Convention & Visitors Bureau has more than 60 full-time professionals to help you find the perfect hotels, unique offsite venues, restaurants and service firms – and just about all of their assistance is FREE! Their sales and service professionals can assist with laying out your meeting space, checking hotel availability and arranging site inspections. Denver has a wide assortment of convention service firms – from speakers to florists, AV rentals to decorating – to meet your every need.

VISIT DENVER can provide you with a wide array of promotional materials to help you boost attendance among your meeting delegates, including brochures, maps, customizable postcards, web banners, videos, photos, email newsletters and more.

VISIT DENVER has won major convention service awards for the past 18 years and they would like to put that award-winning service to work for you.

Arts & Venues

  Arts & Venues Denver’s mission is to enhance Denver’s quality of life and economic vitality through premier public venues, artwork and entertainment opportunities. The department oversees  public arts, city permitting, Create Denver Week, One Book One Denver, and staple programming including Five Points Jazz Festival. Additionally, Arts & Venues oversees many of Denver's most sophisticated, high-profile facilities including the Denver Center Performing Arts Complex, Red Rocks Park and Amphitheatre, the Denver Coliseum and the newly acquired Crossroads Theater.


Hyatt Regency Denver at Colorado Convention Center

The TripAdvisor Certificate of Excellence Hyatt Regency Denver at The Colorado Convention Center provides 1,100 ultra modern and contemporary guest rooms. It is directly across the street from the Colorado Convention Center and one short block from the 16th Street Mall.  The Hyatt opened in 2005 and is home to the 27th floor Peaks Lounge overlooking the Mile High City, the Altitude Restaurant and the Strata Bar.

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